client

Microsoft

objective

Create a brand-compliant identity for an internal Windows sales competition, with an emphasis on speed and excitement. Apply the identity to a variety of elements, including site banners, information graphics, PowerPoint templates, and the computer offered as a prize.

duties

All stages, from concepting through final product

Publication

Internal websites, presentations, and communication

Vision

The athletes and speed lines symbolize competition, excitement, and velocity. The backgrounds from international locations symbolize the worldwide scope of the sales campaigns.

Process

Notes

The final look-and-feel was preceded by some amount of design exploration.