Midway Games (now Warner Bros. Interactive Entertainment)
Create an alternate reality game encompassing a series of websites based on the fictional "Blitz League" from the Blitz: The League football video game.
The samples shown here are only a portion of the total number of websites.
The "official" sites present the shiny, squeaky-clean exterior of the fictional football league, but they also contain messages and puzzles leading the user to the "underground" sites that reveal scandals and dirt. This reflects the gritty nature of the Blitz video game, in which the player manages a football team through backroom deals, crises, and media spin.