client

Midway Games (now Warner Bros. Interactive Entertainment)

objective

Design labels and advertising for a fictional sports drink within an alternate reality game based on the "Blitz League" from the Blitz: The League football video game.

duties

• Art lead
• Concepting
• Graphic design
• Illustration
• Writing

collaboration

Lazaro Cangas: art direction

Vision

The Blitz video game presents a fictional football league that looks squeaky-clean on the outside but is secretly corrupt. So one of the ideas we generated for the ARG was "ChemiAde", the official sports drink of the League, which the ARG player eventually learns is actually a steroid delivery system.

See also

Blitz League websites