Create animated award-badges for users to win by playing specific games. Each badge relates to its game in some way, but often very loosely.
All stages, from concepting to final product
Jerome Holder: art direction
After being assigned a badge to create, I would play its game for a while to get a sense for what the players will have been experiencing for hours before seeing the animation. I found inspiration in details that sometimes were incidental, other times core to the games.
For instance, as you play Chuzzle, the titular blinky fuzzballs that are the game pieces fly into a beaker, which at the end of the level gets shaken up and then erupts into a rainbow fountain. The beaker made me think of labs and scientists, and a prank in that setting. In Chicken Invaders (a takeoff of Space Invaders), you're constantly avoiding eggs being dropped on you by space chickens. So I wondered, where do they all go?